Expert Mortgage Brokers in Shropshire
From Ludlow townhouses to rural smallholdings, we provide bespoke financing solutions across the county we call home.
Why Choose ERG Finance in Shropshire?
Navigating the property market requires more than just a mortgage; it requires a partner who understands the local landscape.
ERG Finance is a Shropshire firm. From our Shrewsbury office we work across every market town and rural lane in the county, pairing local knowledge with a human-led approach to lending that the high street simply cannot match.
- County-Wide Expertise:
- From Georgian townhouses in Ludlow and Bridgnorth to smallholdings under the Long Mynd, we understand Shropshire’s mix of heritage, rural and market-town property, and how lenders assess each of them.
- Complex Case Specialists:
- High-street banks often rely on rigid automated algorithms. We provide a human-led approach specifically designed for self-employed directors, portfolio landlords, and high-net-worth individuals across Shropshire.
- Wide Market Access:
- As whole-of-market brokers, we have relationships with over 170 lenders, including private banks and specialist lenders that do not deal directly with the public.

Shropshire Property Market Overview
Shropshire is a lifestyle county. Buyers are drawn to its market towns, the Shropshire Hills, and a pace of life within reach of Birmingham and Manchester. The market is steady rather than speculative, with sustained demand for character property in the towns and well-connected villages.
Local Market Trends
Market-town homes with period character continue to command a premium, while rural property often involves non-standard construction or land that calls for specialist underwriting. First-time-buyer activity is strongest around Telford and the larger towns.
Current Property Statistics (ONS / UK House Price Index, March 2026)
- Average House Price (Overall)
- £277,000
- First-Time Buyers
- £224,000
- Home-Movers
- £325,000
- Annual Price Change
- Broadly flat year-on-year; semi-detached up 1.3%, flats down 4.5%.

Residential Mortgages
Shropshire’s residential stock runs from black-and-white cottages and Georgian townhouses to modern family homes in Telford and the larger villages. We structure mortgages around the property and the place, including listed buildings and homes with land.
Explore Residential Mortgages →
Solutions for Self-Employed & Company Directors
The county runs on independent businesses, farms, makers, trades and consultancies, whose income rarely fits a high-street algorithm.
We specialise in 'packaging' your business success for specialist underwriters, ensuring your entrepreneurial spirit is viewed as an asset, not a risk.
View Self-Employed Solutions →
Professional Buy-to-Let & Portfolio Strategy
Steady tenant demand across the market towns and Telford makes Shropshire a dependable letting market.
We help landlords structure portfolios efficiently, including Limited Company (SPV) purchases and refinancing existing portfolios to release capital for the next acquisition.
Analyse Your BTL Portfolio →
Bridging & Property Development Finance
Barn conversions, auction purchases and rural renovation projects rarely wait for traditional bank timescales.
We provide fast, strategic bridging loans and development finance that allow you to act quickly at auction or secure a site before a competitor does. By leveraging our access to 170+ lenders, we can find flexible funding for "non-standard" projects that traditional banks typically avoid.
Secure Project Funding →
What our clients say
Hands down the best brokerage in Shrewsbury!
Frequently Asked Questions
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Yes. Smallholdings, equestrian property and homes with acreage or occupancy conditions need lenders who understand them. We work with specialist and private lenders who take a common-sense view of rural Shropshire property.
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Absolutely. Shropshire’s market towns are full of listed and non-standard construction homes, and we understand the criteria lenders apply to them. We regularly arrange finance on timber-framed, stone and heritage property.
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All of it. We are based in Shrewsbury and advise clients across every market town and rural community in the county, and we are equally happy working by phone, video or in person.
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The Shropshire area
Local advice, wherever you are in Shropshire.
Areas we serve: Ludlow, Oswestry, Bridgnorth, Church Stretton, Much Wenlock, Whitchurch, Market Drayton, Newport, Telford, and Wem.
ERG Finance Shrewsbury Office +44(0) 1743 668 202 [email protected]
Area served
Shropshire
Whole-of-market mortgage advice, locally